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More than one in four U.S. adults have a disability. Odds are, many of your audience members have disabilities of their own. But as we rapidly shift toward a...
Website content collection is a collaborative effort between your agency and your clients. But while your client relationships might be rock solid, bringing them into your website creation process...
Website content is the key factor in building trust with customers. How you represent the company, the product or service, and how customers are valued can all be portrayed...
Odds are, you haven't been thrilled to read many textbooks in your life. The average college text is long, far too dense, and — most of all — dull....
People's shopping habits are changing. For starters, more people are shopping online: about 256 million people in the U.S. (88% of the adult population) and 2.14 billion people globally....
Content marketing is one of the best ways to drive traffic to a website and build brand awareness. According to a study by Demand Metric, 70% of consumers prefer...
If your current website content workflow continually creates hurdles or bottlenecks, turn to website content collection tools to streamline your process. Bottlenecks occur when clients are unclear about expectations...
When gathering content for your website becomes a major bottleneck for your agency, the rest of your project can quickly get derailed. Missing content can prevent your team from...
The moment you commit to a brand tone of voice, you instantly humanize a brand. Tone — which describes the way you write or speak with others — adds...
You’ve heard the old adage: Content comes first. While this long-lived philosophy isn’t false, it’s not entirely true for modern agencies either — or at least, it shouldn’t be. Content...
Every piece of a website can affect the way that visitors move through its pages. Even a simple change — like a navigation bar going from horizontal to vertical...
When you’re shopping in a physical store, there’s a clear experience. You can chat with salespeople face-to-face, touch the products in front of you, and surround yourself with the...
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